Video plays a central role in effective social media marketing, offering one of the most powerful ways to capture attention and communicate a message quickly. In fast-scrolling digital spaces, strong visuals, motion and storytelling are essential for engaging audiences and building brand recognition. In conjunction with static social media posts and the crafting of thoughtful video content I increased reach by over 100% during my time at Giftcraft as well as tripling overall engagement. Outpacing and outgrowing our three closest competitors.

This curated selection of projects showcases examples of my video editing, motion graphics, photography and digital editing. As well as art direction when working with cinematographers to tell a story and display showroom lineups to their best effect. These examples span a variety of brands and visual styles, with an emphasis on adaptability, clarity, and strong visual identity. Each piece is crafted to align creative execution with brand storytelling across digital platforms.