I Market It, Design It, And Manage It.
Digital Marketing & Creative Leader · Demand Generation · Ecommerce · Brand Strategy · B2B, DTC & SaaS
Experienced, resourceful, and solution-driven digital marketing professional
With over 10 years of experience, I’ve moved from design to digital development to marketing leadership, and that path is why I can plan a campaign, create it, and measure it without anything getting lost in the handoff. That means: marketing your brand, designing what it needs, and managing the platforms, people, and budgets that make it all perform.
Skilled in: Demand Generation · Growth Marketing · Lifecycle Email and SMS · Brand and Creative Direction · Marketing Automation · Conversion Rate Optimization (CRO) · Search Engine Optimization (SEO) · Website Management · Affiliate Marketing · Media Production · Social Media and Digital Advertising.
Work History
Company
Kompas
Role
Manager, Digital Marketing
Timeline
February 2026 to Present
Lead marketing for a Canadian-owned, accounting-first SaaS property management platform, owning go-to-market strategy, demand generation, marketing operations, budget, and brand.
Own the full marketing budget, including trade show budgets allocating spend across paid media (LinkedIn, Meta, Google Ads), events, and content based on performance.
Built and manage a full-funnel B2B SaaS marketing strategy across paid lead generation, LinkedIn, email, video, events, and web, increasing demo requests 35% over the first half of the year.
Partner with sales to configure HubSpot as a shared CRM, defining lifecycle stages, MQL and SQL criteria, and lead handoff rules, achieving a 33% MQL-to-SQL conversion rate.
Design, code, and deploy newsletters and nurture campaigns in HubSpot using HTML and CSS, A/B testing every send and using results to guide ongoing optimization; configured SPF, DKIM, and DMARC authentication to protect deliverability.
Collaborate with onboarding and development teams to deliver timely product updates to existing subscribers, supporting retention and informing messaging for new conversions.
Lead the website refresh, from UX/UI design in Figma through developer handoff, with SEO and AI search optimization.
Produce marketing, social, and video assets in Adobe Creative Suite, and integrate AI tools into workflows for ideation, content development, and data analysis.
Utilized AI for research, workflow automation, and drafting copy variations for testing and analyzing results, speeding up ideation without replacing the judgment behind it.
Grew LinkedIn followers 30% (2,027 to 2,645) and defined brand positioning, writing and producing a brand video with custom motion graphics and professional voice talent.
Overview
Demand Generation · HubSpot · Budget Management · Go-to-Market Strategy · Web Design · Email Marketing · AI for Marketing · Social Media Management
Skills
Company
Giftcraft
Role
Associate Director of Digital Marketing and Creative
Timeline
December 2023 - November 2025
Led digital marketing, ecommerce, and creative across Giftcraft’s B2B business and the Charlie Paige brand, managing a team of nine and the monthly product and marketing budgets.
Giftcraft
Migrated legacy platforms to a new CRM and the PXM product information management system, and rebuilt the B2B ecommerce site on Umbraco, personally developing the front end in HTML and CSS.
Grew online sales 30% year over year and new accounts 22% through the new site, Google Ads, paid social, and A/B-tested Klaviyo email campaigns.
Cut catalogue production time 50% by standardizing product photography and syndicating assets to external vendors.
Led a joint launch campaign with Bodyography, winning 54 new retail accounts, lifting social click rate 3.4x, and growing followers 286%.
Charlie Paige
Took the B2B fashion brand direct to consumer, launching a multi-regional Shopify store through collaboration with an agency; DTC reached 27% of total revenue within one year.
Integrated NetSuite, Skubana, and multi-country tax and inventory systems, and designed a site experience converting at 3.1%.
Built email and SMS lifecycle flows driving a 34% repeat purchase rate, and produced seasonal shoots of 100+ products across 3 to 4 locations per launch.
Overview
Team Leadership · Budget Management · B2B & DTC Ecommerce · Brand Strategy · Art Direction · Social Media Management · Web Design · Lifecycle Marketing · Email Campaigns · Go-to-Market Strategy · Google Ads
Skills
Company
Giftcraft
Role
Marketing Lead
Timeline
December 2020 - December 2023
Led the design and development of digital experiences for Giftcraft and the Yo & Co brand, owning projects from concept through launch and combining hands-on front-end development with visual design. Applying market research and user insights across both brands to drive brand and revenue growth, which earned me the promotion to Associate Director of Digital Marketing and Creative.
Giftcraft
Designed and developed responsive homepage and landing page layouts in EPI using HTML and CSS, optimized for performance and cross-device compatibility.
Designed, coded, and deployed responsive HTML email campaigns in Klaviyo, optimized for layout and engagement across email clients and devices.
Produced original visual assets in Adobe Creative Suite for campaigns and brand initiatives, including photography, retouching, digital editing, and product storytelling.
Supported print design initiatives, maintaining consistent brand standards across digital and physical touchpoints.
Yo & Co
Led the rebrand from Yo Sox to Yo & Co, creating a unified visual identity across social, web, and email.
Grew social media followers 210% (2,000 to 6,200) in five months through a refreshed content strategy.
Redesigned the email program with A/B testing on every send, increasing open rates from 35% to 52%, and refreshed the website to lift conversions per visitor 14%.
Edited user-generated content into campaign videos when COVID halted studio production.
Overview
Front-End Development · Brand Strategy · Email Marketing · Adobe Creative Suite · Video Editing
Skills
Company
True Copy
Role
Lead Designer
Timeline
October 2016 - November 2020
Developed and pitched creative concepts for integrated marketing campaigns, translating client objectives into visual and digital solutions. Led projects from concept through production, coordinating cross-functional teams and using research and data insights to refine messaging and audience targeting across platforms.
Swatch Group
Produced 3 to 4 campaign creatives per brand each month across Swatch Group’s 18-brand portfolio in Canada, including Omega, Longines, Rado, Tissot, and Mido.
Designed banners, billboards, and in-store displays that contributed to a 3% sales lift on promoted products, alongside annual reports, brochures, and coordinated product photography.
Achieved near-100% first-pass approval within two months by mastering each brand’s guidelines and positioning.
Glaser
Led the end-to-end rebrand of Glaser’s product line, aligning packaging with updated global Safety Data Sheet (SDS) standards and coordinating closely with U.S.-based stakeholders.
Directed final implementation and managed digital assets through secure FTP, keeping files consistent and accessible across teams.
Miele
Created marketing materials for new product launches and sales events, meeting strict brand and print production standards for a premium appliance brand.
Designed custom templates for hang tags, banners, in-store displays, and promotional stands, streamlining high-volume production while maintaining premium presentation.
Overview
Integrated Marketing Campaigns · Retail Marketing · Brand Management · Creative Concept Development · Print Production
Skills
Company
Imaged Advertising Creations
Role
Senior Graphic Designer
Timeline
April 2014 - October 2016
Designed print and digital advertising for corporate clients including Intel, Joe Fresh, Aviva, Ontario Soccer, and the Canadian Sports Institute, delivering fast turnarounds across an active client roster.
Produced banners and posters for the Canadian Sports Institute supporting the 2016 Rio Olympics.
Created original artwork, vector imagery, and photo manipulation in Photoshop and Illustrator for advertising campaigns.
Managed colour accuracy, stock selection, and prepress requirements to protect client brand standards and minimize material waste.
Self-taught WCAG 2.0 accessibility standards to convert print materials into accessible digital formats, securing repeat contracts with education vendors.
Overview
Graphic Design · Adobe Photoshop · Adobe Illustrator · Adobe InDesign · Web Accessibility (WCAG) · Prepress
Skills
Company
TriArt Manufacturing
Role
Graphic Designer
Timeline
April 2012 - February 2014
Designed packaging and point-of-sale marketing across a manufacturer’s full product range.
Designed packaging for the complete product line, keeping brand presentation consistent on shelf.
Created on-site displays and supporting marketing materials, including banners, posters, handouts, and inserts.
Overview
Packaging Design · Brand Design · Point-of-Sale Marketing · Print Design