This project involved revitalizing a previously defunct social media presence and transforming it into a growing, competitive digital channel. The process included redefining the visual direction, establishing a consistent content system, and creating engaging, platform-native visuals. Over time, the renewed approach drove steady growth, increased engagement, and transformed the channel into a vibrant digital voice within its space, surpassing competing brands.

Standing out was the priority. With a focus centered on breaking from competitor similarities by developing a content strategy that felt confident, original, and attention-grabbing. Carving out a unique space within the market, I achieved sustained results of over 100% growth while generating triple the engagement of the three closest competitors.