Yo & Co, originally Yo Sox, is an energetic brand with a bold and fun personality. When I began my role as Digital Director, I was tasked with updating the brand and reaching a wider audience through the creation of a more engaging visual identity.

These efforts focused on revitalizing Yo & Co through a more expressive personality built on vibrant color, modern layouts, and energetic design elements. By reimagining the brand’s presence across social media, web, and email, I brought dynamic life, a playful aesthetic and momentum. The result is a more engaging, exuberant identity designed to capture attention, strengthen recognition, and connect with audiences across digital touchpoints.