Aviva is a prominent insurance company based in Toronto, Ontario. Offering a broad spectrum of home and life insurance, they highly value their brand identity and any projects must adhere to those strict guidelines.

Aviva’s corporate colours were the basis for all design palettes. With a strong emphasis placed on their yellow to create a sense of vibrant, friendly energy. Open space in the designs also helped move from the cold, by the numbers feel that insurance can often be burdened with. The goal being to make the process more approachable and accessible to their audience.

When working on promotional projects for Aviva, I would employ sweeping vistas evoking prosperity and modernism for their corporate clients. While family friendly photos and scenes expressing freedom were utilized to create a personal touch for individuals who wanted to feel confident in their insurance decisions.