Bodyography

54

New Retail Accounts

This campaign didn’t just appeal to current customers, it reached new buyers as well. Bringing in 54 new retail partners over a 4 month period who were excited to feature Bodyography products on their shelves.

286%

Follower Growth

A consistent content system and eye-catching visuals turned casual viewers into a returning audience. Followers grew nearly fourfold over the life of the campaign, built on long-term organic interest.

3.4x

Increased Click Rate

Each post carried something worth acting on, whether that was ingredient detail, product context, or a reason to look further, so the click felt like a next step rather than an ask. Click-through more than tripled, and the traffic didn't stop at the landing page. Visitors moved deeper into the site, into product pages and exploration into brands outside the beauty line.

Market A Product Line And Grow Your Audience.

Client

Bodyography and Giftcraft

Social Media Marketing, Art Direction, Photography, Design, Videography

Roles

Timeline

4 Months

Bodyography and Giftcraft teamed up on a joint launch to bring a professional-grade, vegan beauty line to Giftcraft's retail network. The campaign had two goals: announce the partnership to existing Giftcraft retailers, and attract new B2B accounts that specialize in health and beauty.

Overview

Giftcraft's beauty offering was small and often overlooked by its existing B2B clients. For this partnership to succeed, current retailers needed to feel confident stocking a product with a higher price point, and we needed to reach a new audience of beauty-focused buyers who didn't yet know Giftcraft as a source.

The Challenge

Beauty is a category where everyone borrows from everyone, and the fastest way to disappear is to look like the brand next to you. So I started with visual direction, building a look that was unmistakably Bodyography: confident, original, and designed to stop a thumb mid-scroll.

From there, I built a content system that could hold up week after week. Each week told a story. Some posts educated buyers on product benefits and testimonials. Others evoked the natural ingredients at the heart of the vegan line. The aim was a launch built on more than hype, one that gave retailers real reasons to buy and the tools to sell through to their own customers.

That content was backed by a targeted social campaign aimed squarely at relevant buyers. It drove lead generation through downloadable PDFs covering product details and consumer benefits that retailers could use to build shopper awareness in store.

Every piece was produced end to end, from art direction and photography to videography and design, keeping the look and message consistent across every touchpoint.

The Approach

What came back wasn't just activity. It was a voice. The campaign brought in new retail accounts, grew followers across social channels, and produced a sustained increase in sales of the featured products.

The Results

Marketing Strategy

Mapped a four-month campaign that unfolded like a story: announcing the partnership, highlighting benefits, educating buyers, and delivering proof. Each post set up the next, giving people a reason to keep coming back and follow along.
Built detailed ideal customer profiles (ICPs) to guide targeting and messaging, driving high-converting paid and organic campaigns.
Created lead generation content that attracted beauty-focused buyers and turned interest into new B2B conversations.

Content Creation

Led art direction across the campaign, shaping the visual style, video storytelling, and photography.
Wrote social posts designed to grab attention, educate buyers, and spark engagement.
Designed campaign visuals and handled digital editing and compositing when new photography wasn't available.

Sales Enablement

Developed downloadable guides covering product ingredients, benefits, and usage, giving retailers the knowledge to buy with confidence.
Equipped retailers with talking points and merchandising tips to help them sell through to shoppers and position products in store.
Turned customer testimonials into ready-to-use proof points retailers could share with their own audiences.

Creating a Voice That Speaks to Your Strengths.

The brand's strengths were already there: vegan formulations, natural ingredients, genuine quality. The direction just had to make them visible.

That meant working in earth tones rather than the high-saturation palettes the category defaults to, and lighting everything softly. Natural, directional, minimal fill. The effect is product that looks like what it's made of. Warm visible textures, and nothing polished past the point of feeling real.

The restraint was deliberate. Beauty content trends loud, and loud is easy to scroll past because everyone is doing it. A calmer frame does more work in a busy feed, and it carries the ingredient story without a single claim on screen.